About Eudaimonia Publishing

Helping Wellness Creators share what matters most.

Who We Are

Eudaimonia Publishing exists to help Wellness Creators—coaches, practitioners, teachers, operators and soul-led entrepreneurs—turn their message into something meaningful: a book, a course, a retreat, or a brand that truly reflects who they are. 

We offer structure, support, and strategy for every stage of the creative process, with a publishing approach that’s built around people, not just products. 

If you’ve ever thought “I have something important to share, but I don’t know where to start”—you’re in the right place.

Reading books

Why “Eudaimonia”?

Eudaimonia (you-day-mo-nee-uh) is an ancient Greek word that speaks to living in alignment with your deeper self—expressing your gifts, contributing meaningfully, and creating a life that feels true. 

It’s not just about wellness. It’s about well-being with purpose. 

That’s the kind of publishing we stand for. Not performative. Not mass-produced. Just real, aligned, transformational work from people who care.

The EP Difference

We’re not here to tell you what your voice should sound like.

We’re here to help you share it—clearly, confidently, and in your own way. 

Eudaimonia Publishing

What makes us different:

  • We understand wellness

    With decades of wellness industry experience, our roots run deep in healing, coaching and conscious business

  • We support your whole journey

    Not just the book, but the business and brand that surrounds it

  • We don’t gatekeep

    Whether you want to DIY, co-create, or hand it all over, we’ve got you

  • We create with intention

    Everything is custom, purposeful and built for long-term impact

  • We focus on you

    Your rhythm, your voice, your values

Our Core Values

Value

Empowerment

Wellness First

Integrity

Creativity

Community

Sustainability

What It Means at EP

We support, not control—you remain the author

We honour the message and the messenger

We’re transparent, ethical, and heart-led

We value originality and meaningful expression

We believe in collaboration over competition

We design with the long game in mind

Meet The Team

We’re a small but growing team of professionals who care deeply about helping Wellness Creators bring their work to life—with quality, care, and purpose.

Here’s who’s behind the scenes at Eudaimonia Publishing:

Sam Dunn

Sam is a veteran of the global wellness industry with over 25 years’ experience creating transformative experiences, programs and businesses. She founded Eudaimonia to give Wellness Creators a place to publish with purpose and support. These days, she guides the brand’s vision and values—and is often the first friendly face you’ll meet.

Sam Dunn

Founder

Judy Chapman

With decades of experience in wellness publishing, editorial direction, and soulful storytelling, Judy ensures the work we produce is clear, aligned, and crafted with care. She leads our editorial team across books, courses and written content.

Judy Chapman

Editor-in-Chief

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Manages project timelines and liaises between writers, designers, editors and tech. Keeps everything flowing from first draft to published product.

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Production Coordinator

VA Production Team

Our skilled and friendly team of virtual assistants oversee the day-to-day production of our books, websites, client onboarding, and platform builds—ensuring things run smoothly, on time, and with love.

VA Production Team

Philippines-Based

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Leads cover and interior book design, visual branding, and digital assets for courses and retreats. Ensures every project looks as beautiful as it feels.

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Creative Director

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Handles technical setup for print and digital publishing across Amazon KDP, IngramSpark, and audiobook platforms—so your content is formatted and distributed correctly and professionally.

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Publishing Technician

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Supports Wellness Creators in turning their knowledge into courses and retreats. Offers structural guidance, pricing models, and marketing strategy.

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Course & Retreat Strategist

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Welcomes new members into the WellCreators Studio, manages group dynamics, supports live sessions, and helps Wellness Creators stay connected and inspired.

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Community Host

Why It Matters

We believe the world needs more healing stories, more lived wisdom, and more soul-led leaders sharing what really matters.

And when we support one Wellness Creator to bring their message to life… we support every person they’ll go on to teach, help or inspire.

Ready to Begin?

Wherever you are in your journey, we’re here to walk it with you.